Hickey & Associates

I stepped in as the Lead Designer to expand and elevate the Hickey & Associates brand across the organization at a time when there was no clearly defined brand system or set of templates in place. Part of my role was establishing a consistent visual standard that could be shared and adopted across teams, including marketing, sales, and leadership.

In addition to managing multiple sub-brands—such as Hickey Global, Hickey Institute, and others—I focused on creating clear, straightforward brand guidelines that were easy to understand and apply. This ensured each sub-brand maintained its own distinct identity while staying aligned with the overarching brand, resulting in a cohesive, professional presence across all channels and touchpoints.