Logical Position

Logical Position is a well-established, highly successful international digital marketing agency. During my time on the design team, my role was not to reinvent the brand, but to thoughtfully expand and evolve it in ways that supported the company’s growth, culture, and internal alignment.

I helped define and visually express the agency’s core values, ensuring they clearly reflected the company’s mission and day-to-day culture. To support consistency at scale, I created a reusable branded graphics library that enabled teams across the organization to easily apply the brand across presentations, marketing materials, and internal communications while maintaining visual cohesion.

I also updated the brand guidelines to reflect the evolving landscape while remaining true to the company’s core identity. In addition, I designed a line of branded merchandise that reinforced brand culture through high-quality, tangible products. This work reflects my ability to thoughtfully steward an established brand, build scalable systems, and create assets that strengthen consistency, usability, and long-term impact.