Cube Awards 2022

The Cube Awards is Logical Position’s annual award ceremony, hosted by the international digital marketing agency to recognize and celebrate the exceptional contributions of its top performers. For this year’s event, the creative goal was to develop a theme that felt both unique and instantly recognizable while elevating the prestige of the awards experience.

I led the brand development for the event, conceptualizing and executing a futuristic Neon-Noir, Tron-inspired theme. The branding process began with defining a cohesive visual direction that balanced high-energy, modern aesthetics with a polished, professional tone. This included establishing the color palette, typography, graphic elements, and motion style that would unify the experience while remaining distinct from previous years’ events.

From there, I designed the full suite of branded assets and promotional materials, extending the theme across multiple channels. This included static and motion graphics, event visuals, and video assets used to build anticipation and reinforce the theme. Assets were strategically adapted for social media, the website, and email marketing campaigns, ensuring visual consistency while meeting all marketing goals.