Cube Awards 2023

The Cube Awards is Logical Position’s annual award ceremony, hosted to recognize and celebrate the exceptional contributions of the agency’s top performers. For the 2023 event, the creative goal was to develop a theme that felt distinctive, glamorous, and memorable—resulting in an Old Hollywood–inspired concept that captured the elegance and sophistication of classic cinema.

I led the creative direction and branding for the event, developing a cohesive visual identity that reflected the glamour of the era while remaining aligned with Logical Position’s overall brand. This process included defining a refined color palette, typography, graphic elements, and styling cues that would bring the Old Hollywood aesthetic to life across all materials.

From concept to execution, I created a full suite of branded assets, including event visuals, signage, digital assets, and motion graphics. These assets were strategically applied across multiple channels, including social media, email campaigns, the company website, and on-site event elements, ensuring a seamless and immersive experience for attendees.