Hopworks Sustainability & Beer Release Campaigns

This page highlights two large-scale marketing campaigns developed during my time at Hopworks Urban Brewery, showcasing end-to-end digital marketing efforts across multiple channels.

The first campaign was an ongoing initiative focused on communicating Hopworks’ sustainability values, including its status as a B Corp, membership in 1% for the Planet, commitment to locally sourced and organic ingredients, and Salmon-Safe certification. As an eco-pub, sustainability is central to the brand’s identity and customer appeal. To support this messaging, I created a cohesive suite of digital, print, and video assets designed to clearly and consistently reinforce these values across platforms.

The second campaign was a major undertaking tied to Hopworks’ brand refresh, including the launch of a new year-round lineup of flagship beers. As part of the rebrand, I led the styling and design of beer labels as well as the accompanying marketing assets used to promote the refreshed brand across digital and physical touchpoints.

Together, these campaigns demonstrate the impact of strategic design at scale and highlight my ability to concept, design, and execute comprehensive marketing initiatives that align creative execution with brand and business goals.