Hood to Coast 2023

Hood to Coast is one of the largest and most iconic relay races in the United States, spanning over 200 miles from Mount Hood to the Pacific Ocean in Oregon. Known for its spirit of teamwork, endurance, and community, the event draws thousands of participants each year, making it both a physically challenging and highly visible celebration of collaboration and achievement.

For Hood to Coast 2023, Logical Position proudly fielded its own team, and I led the creation and execution of a custom brand for the company’s participation. Each year, our team develops a unique visual identity for the event, ensuring that the branding reflects both the energy of the race and the company’s culture.

The event branding was brought to life through a cohesive suite of print assets, including custom-designed shirts, hats, and runner tags, all developed with a unified logo and visual theme created specifically for the event. These tangible pieces allowed participants to proudly represent the brand on race day while reinforcing a strong sense of team identity.